On a recent search for some rum extract, I ended up on Amazon and was quite amused by the marketing skills of McCormick and/or Amazon. This is the info given:
Rum Extract - 16 oz. Jar by McCormick
Product Features: Delicious
Product Description: McCormick Imitation Rum Extract may be substituted for small amounts of rum in a recipe.
Nutritional Information: This product has no significant nutritional value.
Uh. Sold. Why wouldn't I buy a product whose one feature is Delicious?!
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